People get into business for various reasons: Some do it to exploit a new opportunity they have identified. Others as a way of transitioning from formal employment to self-employment; their motive in this case would be to control their time by expanding the use of their talents or it may be just to spend more time with family. Loss of a formal job may thrust others into business. Demand to take over a family business or moving to live in a different country may also force one into business.
Business is exciting and can be highly rewarding. However, it is also risky and brutal. While there have been phenomenal business successes in every town or country there have also been spectacular failures of large and small businesses everywhere in the world. As this book narrates, famous businesses like Nakumatt holdings and Uchumi supermarkets tumbled down in spite of their great success. Further afield, the American stories of Enron and Lehman Brothers in the earlier years of the 21st century show the fact that no business is invincible.
That said, the knowledge of starting and running a business properly would be an asset to anyone taking the plunge and risking their money.
Mind Your Business has gone to great lengths to simplify the complex process of integrating capital, people, assets and operating procedures, to create a sustainable business enterprise. This is an entrepreneurs manual to be kept on the desk all the time. It is not an only-read-and-store-book in the family library, but one that comes with a complete business plan that can literally be torn from it and presented to a financier to raise capital. Mind Your Business is also a detailed business operating manual that can be used exactly as it is.
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